You can create something beautiful, original, even groundbreaking. But in a world of constant distraction, what makes people stay invested in your IP? In this workshop, Begüm Doğan, known as the “Marketing Witch” and Founder of Hexen Marketing, explores how marketing and communication turn attention into lasting engagement.

Drawing from the game industry, she looks at how audience participation reshapes the way creative IP is positioned and marketed. Blending behavioral insight with practical perspectives, this session is designed for game developers and creative professionals who want to understand how to build lasting relationships with their audience.

The talk will take place in the cinema in the Studion building.

Please register using the form below!

About Begüm Doğan:
Begüm Doğan a.k.a ”Marketing Witch” is a marketing and communication strategist and founder of Hexen Marketing, based in Espoo-Finland. With 14 years of experience in tech marketing, including nearly a decade in games industry, she works with game developers and creative teams to clarify their vision, sharpen positioning, and build strong strategic foundations for their products and IP.