2026-1-15 , 09.30 – 16.00
How do you build a game IP that lasts? In this full-day workshop, you will work hands-on with Christian Fonnesbech to explore the goals, processes, and pillars behind successful IPs, entertainment franchises, and brands.
The workshop combines talks, group work, and peer feedback – all designed to give participants a shared understanding of IP-building, and help them map out the challenges and opportunities in their own projects.
The workshop is divided into 3 sections:
1. Morning session (120 mins) – How to build lasting IPs Christian Fonnesbech presents:
• What is an IP and why do you need it?
• Balancing Art & Entertainment
• The Six Pillars of IP building
• The Brand and the conversation with the market
The session includes an ongoing Q&A with the group, so questions can be asked and discussed at any time. A screen or projector will be needed.
Lunch (60 mins)
2. Afternoon session A – Group Work (30-60 mins)
Based on the six pillars of IP building, each team prepares by identifying their project’s main challenges and opportunities. The goal is to prepare to present to the group both challenges and potential solutions. Christian is available for individual questions & discussions.
Break
3. Afternoon session B – IP Pitch (60-90 mins)
Each team briefly presents their project and the challenges and potential solutions they have identified. Group discussion after each presentation.
Closing Takeaways (30 mins)
Final Q&A
