A good cooperation between Boden municipality, Luleå municipality and Piteå municipality, together with several other players, is behind Norrbotten Media Week.
Norrbotten Media Week, NMW, February 11-16, is intended to highlight the Norrbottnian creativity and is also a chance to brag about everything that is done in Sweden's largest county.
- To pay attention and to think as broadly as possible about creative industries means that we lift together as a municipality, region and as a county. Without creativity, we will not move forward regardless of which industry it is about, says Claes Nordmark (S), municipal councilor in Boden, who is inaugurating the week.
During Norrbotten Media Week you will be able to listen to among others Negin Azimi, Felix Herngren and Ishtar Touailat. Of particular interest to Boden is a lecture on tomorrow's labor market with Emelie Fågelstedt, a digital strategist who works with Changemaker Educations, who runs the digital education at Boden Business Park.
Nils Lind, Boden Business Park's business developer for energy-intensive industries, will also learn about what block chains really are for something, followed by a discussion by Susann Josson, CEO of Boden Event.
- If you have the opportunity to send a person from a company only, you get a very large test chart on what can be inspiring for the next personnel day or competence development day within the company. You can choose the seminars you are interested in - take two hours a Tuesday or Thursday afternoon and you get an incredible amount for it instead of fishing it up somewhere else, says Susann Jonsson.
During the week, two events will also take place at Boden Business Park. On Wednesday, it is time for the month's Outlook where the board member and investor Stefan Lindeberg talk about risk financing for digital startups, and on Friday, Placebrander's founder Helena Nordström will talk about the art of marketing a place. In total, the week has over 50 program points with invited guests from Norrbotten and all of Sweden.
- I think NMW is very important for the view on Norrbotten - it is much, much more than just the basic industry. Changing that image takes a long time and this is an important part of it, ”says Malin Winsa, business developer at Boden Business Park.
The entire program for the week is available at norrbottenmediaweek.se.
Text and picture: KOMM, Bodens municipality