Welcome to Lunchsnack February 15 where we get to listen to Helena Nordström, founder of Placebrander, who lectures under the title "The Art of Marketing a Place"
More and more destinations and places are investing increasingly in developing and marketing themselves to generate more residents, visitors and investments - and some do it really well. Learn more about the art of marketing a place and being inspired by good examples from around the world. You get to see the latest trends, success factors and inspiration.
Helena Nordström is one of Sweden's leading site marketing experts. Already in 2004 she went to New York to study how Sweden is marketed abroad. She has worked as marketing manager at Destination Jönköping and founded Placebrander, which annually appoints Sweden's foremost market marketing company. Helena is the TEDx speaker and the author who has worked with some 40 places - at local, regional and national level.
A few times per semester, we invite you to inspirational lunch lectures that conclude with lunch. The lecture (11 am - 12 pm) is free and the everyone pays their own lunch.
The lecture is arranged by Boden Business Park, Bodens municipality and #närhetsliv. It is also a part of NMW. Read more about NMW here: https://nmw.nu
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